Salt Point Premium Canned Cocktails

Salt Point, one of the newest and best-tasting RTD’s on the market, needed trade, consumer marketing plus PR support for its fast-growing brand.

Sue created a strategic communications plan and brand guide to help the founder bring the brand to life in the wild. Then trade retail display items were designed to drive consideration and purchase. Finally, a new Margarita flavor launched during Cinco De Mayo via targeted press outreach, resulting in a Sunset “Best of the West” Canned Cocktail designation, and a Marin Independant Journal story about her cocktail inspirations, and many more.

The brand was successfully sold to Gallo.