Lagunitas Brewing Company

Sue stepped in for the Head of Communications to run an integrated promotion to create awareness of the Lagunitas love and connection with dogs and to celebrate the bond beer lovers had with their hounds during the Pandemic.

The ‘Lagunitas Doggy Boondoggle’ integrated campaign came to life through PR, paid and organic social, a social contest, influencers and employee engagement garnered 412+ earned impressions and 7.7 million eyeballs through influencers with a whopping 12.8% engagement rate.