KARANA is an innovative food startup making plant-based meat from jackfruit, Sue stepped in as fractional CMO leading marketing.

To prepare for their US B2B foodservice launch, Sue helped refresh the vision, mission, created a communication strategy, messaging guide, visual brand guide, website, data asset management system, sales materials, labels, and event signage. She then hired and managed a marketing activation team to bring the brand to life in the US online and offline.