Pete’s Wicked Ale

Sue led consumer PR and promotions at Pete’s Wicked Ale as employee #24 where she launched multiple brands and was a ‘jack-of-all- trades’ marketer, developing packaging design, product development, advertisements, product placement, consumer PR and events and promotions. Pete’s Wicked Ale catapulted to the #2 craft beer behind Sam Adams in the 90’s before going public.