Clif Bar & Company

Sue built the communications function for CLIF from the ground up during a time of rapid growth and increased complexity. As Senior Director of Communications for Clif Bar & Company, she headed up award-winning consumer and corporate communications globally, influencer marketing, and consumer care teams. She launched the brand into Canada, catapulting CLIF to the #1 share of voice in one year, and created relevant engaging campaigns from ‘CLIF Kid Backyard Game of the Year ‘Contest, ‘LUNA Equal Pay Day’, ‘CLIF Baked with Love’ campaigns during the pandemic.

Sales rose 37% after Sue led the organization through the biggest food recall of all time, helping her hone her reputation management and crisis skills during multiple recalls and reputation-defining moments.